TV primary secondary tertiary packaging

 

Primary Packaging

• The packaging that most closely touches a product, often referred to as “retail packaging.”
• Its main goals are to protect the product and inform or attract a customer.
• What’s considered to be primary packaging depends on the product. For example, a pop can is primary packaging (because it’s the primary way to carry around soda), while a corrugated box containing a camera and its accessories is also primary packaging (because it’s the primary way to purchase it).
•  

Secondary Packing

• The packaging used to ship products already in primary packaging.
• Its main goals are to protect products and provide branding during shipping.
• It’s also used as display packaging in retail locations such as grocery stores.
• Examples of secondary packaging include 12-packs of soda cans, the corrugated box that a half-dozen camera boxes ship in, and the display stand for a newly-released Blu-Ray movie.
• As you can see, primary and secondary packaging sometimes overlap.
• Secondary packaging can overlap with tertiary packaging as wel
• 

 

Tertiary Packaging

• The packaging used most often by warehouses to ship secondary packaging.
• Its mail goal is to properly protect shipments during their time in transit.
• Tertiary packaging is typically not seen by consumers.
• Examples include the pallets that bulk shipments are placed on, corrugated pads used to separate layers of boxes and stretch wrap used to secure stacks of cartons. 
•  

Share this: